About Benel

Welcome to Benel!

Your go-to specialist for photo, video, outdoor, airsoft and hunting.

Since 1990, Benel has grown from a two-person shop into a dynamic company with 20+ enthusiastic colleagues. From our HQ in Hoogeveen we supply 5,500+ products from 45+ top brands, straight from stock, to Dutch businesses and dealers in 26+ European countries.

What we’re great at

Benel is the wholesaler for photo (studio) gear and camera accessories. We carry products from DNP, Falcon Eyes, Flir, Kowa, Sirui and Vortex Optics.

At Benel, it’s all about reliability and accessibility. We aim for long-term partnerships with entrepreneurs and resellers. Our core values:

✔ Fast delivery: through our European shipping network
✔ Efficient service: you’ll always get an answer the same day
✔ Sharp prices: our volume keeps your purchase price low

Who is this for?

We supply:

Professionals, such as resellers and buying groups
Entrepreneurs who work professionally with photo, video, outdoor, airsoft and hunting
Consumers who order via www.benel.nl and have their order delivered to a dealer

With our wide dealer network you’ll find a pick-up point in almost every European city. We also offer dropshipping: your customers order, we handle the shipping directly from our 3,200 m² warehouse in Hoogeveen.

Benel & the environment

Sustainability is an essential part of how we operate. Not just in our workflows, but also in the products we offer and the choices we make. Together with you, we help build a better world for now and the future. We do this by, among other things:

Smart packaging: We reuse boxes and filler wherever possible. The filler we use is largely recycled paper.
Green energy: Our office and warehouse run on 100% solar energy, generated by the panels on our 3,100 m² roof.

Sustainable building: Automatic lighting, optimal insulation and heat recovery contribute to an energy-efficient workplace.
Eco-friendly delivery: We minimize packaging materials and work with DPD (100% climate-neutral delivery) and DSV (meets the highest European environmental standards).

Strict certifications: All our products meet CE and RoHS standards, our waste is processed according to WEEE guidelines and various products carry the FSC label.