• heroicons/outline/check The European wholesaler
  • heroicons/outline/check Photo, Video, Outdoor, Airsoft & Hunting
  • heroicons/outline/check 5,500+ products
  • heroicons/outline/check 45+ brands

Dealers

Find a dealer near you

Benel works with a large network of dealers throughout the Netherlands. Whether you’re a professional in photography or optics, or simply looking for top-quality binoculars and spotting scopes — there’s always a Benel partner nearby to assist you.

Consumers can place orders via our webshop and pick up their products at an authorized dealer. That way, you get fast delivery and expert advice.

Are you a business owner or reseller?

Do you run your own store or online shop? Become a Benel dealer and gain access to exclusive brands, expert support, and competitive wholesale pricing.

What it means to be a Benel dealer

Being a Benel dealer means working with a strong partner while keeping full control over your own sales. You set your retail price, your customer pays you directly, and we handle the smooth, fast process behind the scenes.

When an order comes in, you get an email where you can confirm it with one click. After that, we take care of everything. We ship the order to you, or — if you prefer — straight to your customer via dropshipping.

With Benel by your side, you work faster, easier and more professionally.

At a glance

  • You sell, customers pay you directly

  • You show any shipping costs in your own checkout

  • Benel invoices only the wholesale price + shipping

  • Approve orders with a single click

  • Flexible shipping: to you or directly to the customer via dropshipping